Ginori 1736

The history of Manifattura Ginori began in 1735 in Doccia, Tuscany, when Marquis Carlo Andrea Ginori founded a porcelain factory destined to become a style icon recognized worldwide. For over two centuries, Manifattura Ginori has cultivated a single, extraordinary obsession: beauty. Its Florentine tradition remains unchanged, with the goal of transforming porcelain into an expression of timeless elegance.

Ginori porcelain: elegance and refinement enriched by gold

Ginori porcelain has always been synonymous with elegance and refinement, a key feature in 18th-century stately homes, palaces, and noble courtyards. The introduction of gold decorations further enhanced the Maison's splendor, enhancing its prestige. A fundamental turning point occurred in the 20th century, under the artistic direction of Gio Ponti, who combined innovation with respect for tradition, blending a sensitivity to antiquity with Eastern culture. The most prestigious recognition came in 1925, when Ginori and its Artistic Director received the Grand Prix at the Universal Exhibition in Paris.

The great Italian designers behind Ginori porcelain

Over the years, Ginori has collaborated with some of Italy's most celebrated designers, including Franco Albini, Antonio Piva, Achille Castiglioni, Gabriele Devecchi, Enzo Mari, and Aldo Rossi. Different styles, but a single foundation: authentic and timeless Italian design. Among the most iconic collections are:

• Gio Ponti's Labyrinth : a tangle of straight lines that chase each other without ever meeting;

• Chains: characterized by a decoration of intertwined rectangular rings;

• Oriente Italiano: a designer tableware service that blends oriental art and an explosion of color, becoming a true icon.